Nextel Cup to become Sprint Cup in '08
DAYTONA BEACH, Fla. -- NASCAR's top series will get its third name in six years beginning next season as the Nextel Cup series becomes the Sprint Cup series.
Sprint-Nextel decided to change the brand name because "We're refocusing our company around the Sprint brand," said Tim Kelly, chief marketing officer for the wireless telecommunications company.
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Sunday, July 8, 2007
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